Google’s Penguin Update: Implications for Specialists

Google’s Penguin 3 update has caught quite a few web-masters by surprise. However, as true as always, Google is attempting to play fair and remove Black Hat SEO tactics. In the process, many webmasters have seen a major loss of organic traffic for their websites and SEO experts and consultants are busy advising these web-masters on how to recover from the penguin update. This was a sharp change over the Google Panda update where the focus was on upgrading web-sites with good layouts, and in this update, the focus is on limiting spamdexing. It is important to note that the latest update has affected upto even 0.3% of English search queries significantly, in contrast to the other Penguin modifications in general, which typically affects 3.1% of search queries made in the English language. Thus the next question arises: what does it means to small time content creaters, who do not depend on SEO practitioners and are bloggers by hobby. How do their visibility get affected?


While organic search visibility is one of the most important needs of the day for all e-business initiatives, it is becoming increasingly an added challenge for companies to stand out amidst the plethora of content providing sites and blogs. It is becoming almost an impossible task for webmasters to understand what would be the key drivers of content quality in these days of Web 2.0. While the Page Ranking Algorithm appears to have taken a back seat, this becomes even more critical for organizations which are depending on the web for earning their bread and butter. Increasingly, these bloggers may depend on their personal social network to promote their content at the initial stages.


While Google’s  noble objective was to hunt down the “less ethical” web-masters using black-hat SEO methods, such as cloaking, participating in link schemes, keyword stuffing, deliberate creation of duplicate content, among others; the change has actually even benefited many of the small time bloggers even more who focus on a niche. This is actually centering more on niche expertise. The very focus on the importance of the quality and relevance of backlinks, has increased even more than ever. So natural linking and citations from and to niche content providers win a lot of “Brownie Points”. All the web-masters who have used SEO tools to create huge volumes of backlinks from auto-submission have been penalized badly. The paramount importance to get the initial visibility through the web has become somewhat easier for new bloggers and websites due to Google’s focus to filter web-sites in terms of content quality and weed out link-farms. These changes have been highlighted in Premium Technology Blogs which have highlighted the implications for small entrepreneurial ventures and their way forward.

For us bloggers, it appears that Penguin is just Google’s way of cleaning up spam and rewarding high quality web-sites that play by the rules and provide both unique and relevant content, instead of reduplication and revalidation of existing information in the Internet. So, this actually leaves more space for genuine knowledge portals, which provides unique informative articles in a niche and these web-blogs are more likely to generate more traffic from organic sources. But this contribution in the niche should be recognized by the other practitioners in the niche. Considering the increased priority of the major search engines like Yahoo and Google to focus on quality content and weed out link farms, this sure rings good news for the small time professional bloggers.

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